Linas matkasse

Founded in 2008, ”Linas Matkasse” is a frontrunner in the food delivery segment. Since then, the market has become highly competitive. To secure the number one brand position as well as continuous growth, Lina’s has implemented a new business model, including significant changes in service and offering. Increasing the need to shift their brand positioning – from being the industry pioneer to a provider of healthier options for families.

This new approach demanded a visual identity that expressed the brand personality – uncomplicated, humble and inspiring. The new visual identity defines an expression that embraces inspiration and premium quality with a distinct connection to food and the dinner table.