Tikkurila

Driven by a 150-year-long tradition, Finnish colour and paint icon Tikkurila seeking to redesign its entire packaging range. The task was to make sure it correlated with the brand essence “Painting a bigger picture”. Inspiring people to transform their surroundings for a brighter future.

The process began with understanding the portfolio of over 200 products, as well as gathering consumer behaviour insights. There was a need for a design solution that could be easily adapted to different categories and sizes and be a good fit for all markets. Supporting Tikkurila in their transformation from a diverse, functional-driven brand to a more contemporary, inspiring, and emotional-driven one. 

A design strategy was formed inspired by Scandinavian expressions built on strong colours with individual patterns, bespoke typography, and a consistent informative navigational system, including a full library of icons to lift each specific family, product and their benefits.