MR Cake

MR Cake, is not an ordinary café. It’s more. It’s a world of sweet joy, here to create experiences beyond the everyday for their customers. Because MR Cake believes there is always room for something extra. An unexpected touch, a new flavor, a scent to remember, a welcoming smile. Or, as they put it; the feeling of a MR Cake moment.

The iconic logotype has been revisited to create an expressive and contemporary design with strong recognition to make it extraordinary in every way. Making it bold and proud. With the brand focus on creating a more-is-more feeling in each detail, the packages and identity were designed and executed to meet this ambition with a broad colour palette, solid colour blocks and shapes together with playful stickers. Just in line with the brand experience, the verbal tonality is of course also delivered with an unexpected touch.